Kickstarter – Crowdfunding

A new way to Fund and Follow Creativity

At first glance Kickstarter looks exactly like Indiegogo. There are little differences, like you can’t fund charity projects. If you reach your goal you get your money minus a 5% fee, much the same. But one BIG difference is if you DON’T reach your goal, you get nothing. And your sponsors pay nothing. I guess that’s the ‘kick’ they’re referring to. Oh, Amazon also take a percentage when they process the sponsors payment. Anywhere from 1.5 to 6%!

Also important to note is that you need a US address and bank account to post a project (and get your money)

And I couldn’t work out how to search for projects from New Zealand (I could search for ‘Zealand’ but got several that weren’t based here) which isn’t great for kiwis who might be looking for a local film production to support. One of the ‘Zealand’ projects I found was actually a business idea – Marsella’s Tacos a great idea that I’d like to support, but it took me a while to realise it wasn’t a documentary about starting a business (and even longer to stop craving Mexican food). Another Te Araroa the long pathway, is about a couple who are walking the length of New Zealand. But they’re not actually from New Zealand.  In fact, as I write this I could find no New Zealand films listed on Kickstarter.

It’s a shame, I like the look and feel of Kickstarter (and it may prove to be the winner in a Beta/VHS type competition [see update below]), but I think for Kiwis Indiegogo is the way to go. Go.


UPDATE: February 3, 2011

The Sundance Institute is launching a partnership with crowdfunding specialist Kickstarter aimed at providing support for indie filmmakers.
Read the whole article here.


PS. I do like this Kickstarter infographic:


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