Seth Godin on standing out

I love the TED talks. And Seth Godin has some great ideas about marketing. This is a great talk to get you thinking about how you’re going to sell your film, or whatever product your trying to distribute. I’ve noted down the points I found most interesting, and there’s a link at the bottom for the whole 20 minute talk.

The way you’re going to get what you want or cause the change you want to happen is you’re going to figure out how you’re going to get your ideas to spread.We are living in a century of idea defusion. People who can spread their ideas – win.

People used to use TV commercials and magazine ads attempting to get our attention, but now it’s not working because we actively try to avoid this kind of advertising. People have way more choices than they used to, and way less time, so we ignore stuff. Like cows on the side of the road. Who cares, seen them before, they’re boring. But if the cow was purple…. you’d notice it.

Ideas that spread are things that are ‘remarkable’. Remarkable meaning ‘worth making a remark about’.

Instead of marketing to the average person in the middle, market to the people who are interested in what you’re ‘selling’. Desperately care about and are obsessed with what you’re ‘selling’ Sell to people who are already listening and maybe they’ll tell their friends.

Very good is not longer good enough. If you are trying to sell something that’s very good no one is going to notice it. It has to be remarkable.

Remarkable is my new goal.

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