Category Archives: Websites

What’s your Klout in the social media world?

Do you wonder what kind of reach you really have in social media? How well are you doing compared with other people? What you are doing right, or if you’re really not reaching anyone past your closest friends and family?
Well I just came across the site Klout which links to all your social media sites (Twitter, G+, youtube, facebook, etc) and tells you how you’re doing. I’m not doing that great, I discovered. Currently sitting on a Klout score of 11 out of a possible 100 (which youtube has achieved).  It tells you what kind of participant you are (I’m an Observer… really?), and it gives you hints on how to expand your reach. I have no idea how accurate this all is, but apparently some businesses are using it to head hunt people who are big in the social media scene, so I guess there must be some value in it.

I might spend a week actually engaging with people on facebook and twitter just to see if it makes any difference.

Let me know if you sign up with Klout, and what you think of your score!

Cheers,

Fiona

Update:
So in two days my Klout score rose to 51. I spent a little more time on twitter, and engaging in various other social media sites, but not THAT much. I suspect that the statistics from facebook take a few days to come through and this accounts for the 40 point jump. Though 11 sounded a bit low, 51 seems a bit high…


Seth Godin on standing out

I love the TED talks. And Seth Godin has some great ideas about marketing. This is a great talk to get you thinking about how you’re going to sell your film, or whatever product your trying to distribute. I’ve noted down the points I found most interesting, and there’s a link at the bottom for the whole 20 minute talk.

The way you’re going to get what you want or cause the change you want to happen is you’re going to figure out how you’re going to get your ideas to spread.We are living in a century of idea defusion. People who can spread their ideas – win.

People used to use TV commercials and magazine ads attempting to get our attention, but now it’s not working because we actively try to avoid this kind of advertising. People have way more choices than they used to, and way less time, so we ignore stuff. Like cows on the side of the road. Who cares, seen them before, they’re boring. But if the cow was purple…. you’d notice it.

Ideas that spread are things that are ‘remarkable’. Remarkable meaning ‘worth making a remark about’.

Instead of marketing to the average person in the middle, market to the people who are interested in what you’re ‘selling’. Desperately care about and are obsessed with what you’re ‘selling’ Sell to people who are already listening and maybe they’ll tell their friends.

Very good is not longer good enough. If you are trying to sell something that’s very good no one is going to notice it. It has to be remarkable.

Remarkable is my new goal.


Your Brand: You

The Brand Called You – Tom Peters

This entry is a summary/adaptation of an interesting article I read about self-branding written by Tom Peters back in 1997. The original article is geared more towards people working in large companies, so I’ve tailored some of it to be more applicable to marketing filmmakers.

To be in business today, our most important job is to be head marketer for the brand called You.

It’s that simple — and that hard. And that inescapable.

In this industry you learn stuff, develop your skills, hone your abilities, move from project to project, and you figure out how to distinguish yourself from other filmmakers. During this process you need to create a distinctive role for yourself, and create a message and a strategy to promote the brand called You.

Ask yourself: What do I do that makes me different, indispensable, intriguing? Start by identifying the qualities or characteristics that make you distinctive from other filmmakers. What do people say is your greatest and clearest strength? Your most noteworthy personal trait? What makes you stand out?

So how do you market brand You? You work on other people’s projects. Teach. Blog or write for the paper. Meet people. This article was written in 1997, before social media was on the scene so I’m sure he’d write it differently not but basically you need to be visible.

This next paragraph is important so I’m cutting and pasting.

The second important thing to remember about your personal visibility campaign is: it all matters. When you’re promoting brand You, everything you do — and everything you choose not to do — communicates the value and character of the brand. Everything from the way you handle phone conversations to the email messages you send to the way you conduct business in a meeting is part of the larger message you’re sending about your brand…The big trick to building your brand is to find ways to nurture your network of colleagues -consciously…Most important, remember that power is largely a matter of perception. If you want people to see you as a powerful brand, act like a credible leader.

I also particularly like this idea about résumés:

You don’t have an old-fashioned résumé anymore! You’ve got a marketing brochure for brand You. Instead of a static list of titles held and positions occupied, your marketing brochure brings to life the skills you’ve mastered, the projects you’ve delivered, the braggables you can take credit for. And like any good marketing brochure, yours needs constant updating to reflect the growth — breadth and depth — of brand You.

And this concept of a career:

A career is now a checkerboard. Or even a maze. It’s full of moves that go sideways, forward, slide on the diagonal, even go backward when that makes sense. (It often does.) A career is a portfolio of projects that teach you new skills, gain you new expertise, develop new capabilities, and constantly reinvent you as a brand.

What you want is a steady diet of more interesting, more challenging, more provocative projects. Instead of making yourself a slave to the concept of a career ladder, reinvent yourself on a semiregular basis. Start by writing your own mission statement, to guide you as CEO of Me Inc. What turns you on? Learning something new? Gaining recognition for your skills as a technical wizard? Shepherding new ideas from concept to market? What’s your personal definition of success? Money? Power? Fame? Or doing what you love? However you answer these questions, search relentlessly for job or project opportunities that fit your mission statement. And review that mission statement every six months to make sure you still believe what you wrote.

It’s this simple: You are a brand. You are in charge of your brand. There is no single path to success. And there is no one right way to create the brand called You. Except this: Start today.

You can find Tom Peter’s original article here or check out his web site here


WreckaMovie.com

A collaborative film production platform

I’m kinda loving Wreckamovie at the moment. The basic premise is filmmakers can crowdsource elements of their production. Music. Artwork. Crew. Ideas. Whatever. It’s kind of fun to see what other people are doing, and actually find that there are people you can quite easily help. I’ve passed on a few pieces of original music, and also recommended some composers who aren’t in the habit of pushing their product but who will benefit from having their music as part of a movie soundtrack.

Initially the name a is a little off-putting but Wreckamovie was created by the filmmakers from Finland who made the feature Star Wreck. They then decided to create a free platform that would allow other filmmakers to easily crowdsource their own movies. They also like to claim they are “wrecking the traditional model of filmmaking”. Okay, sounds like a good afterthought. 🙂

One thing to note is that if you submit a file (“shot”) it seems you are thereby giving permission for the project to use the materials or ideas royalty-free, so might be good to make it clear if you have terms you’d like to have them agree to first.

Wreckamovie sounds to me like both a great tool to get your film made, and to help other indie filmmakers!!


El Cosmonaut

A Film Project by Riot Cinema Collective

“A Sci-Fi movie that uses crowdfunding and Creative Commons licenses. It will be distributed through the internet, DVD, TV and cinema at the same time, creating an experience

I’m really floored by what these guys are doing. Based in Spain they have created a new model for film making that seems almost perfect. Their website is excellent (and bilingual), the transparency in their production is enticing, they have crowdfunding, a timeline that shows the development of their project, videos of their team that are appealing and exciting, I’m so impressed with the whole package.

If you’re looking for ideas for how to market your film this site is a must. There haven’t been many films that I have been inspired to contribute to their crowdfunding efforts, but this was definitely one. They have very cool things available in their shop http://shop.thecosmonaut.org/products For just 2 euros you become a ‘Producer’. This is from their site:

What does being a producer include? (*please see update at bottom of post)

  • Your name appears in the movie’s credits
  • We’ll send you a certificate with a few small gifts
  • You’ll be entered into the prize draw for one of our authentic cosmonaut suits

That is great thinking. I’m sold, which is a bit odd because honestly, what would I ever do with an authentic cosmonaut suit, except make a sci fi movie, which is EXACTLY what I’ll do if I win. Promise!

*Update: They’ve changed this offer now. Apparently sometime soon after I paid for the the producer pack they decided it was no longer financially viable to send them out unless you purchased something else from their store. They also no longer send ‘a few small gifts’ but just 1 badge. I understand the change, but IMO it would have been good marketing to honor the previous offer to those who purchased it. Just sayin’


Createspace – DVD self-publishing

create. collaborate. distribute.

I find myself ridiculously taken by CreateSpace. I just love the idea that anyone can get their work published professionally and then sell it to anyone almost anywhere in the world.

CreateSpace is a self-publishing option for books, CD’s and DVD’s. I’ve used it for An Evening With Richard O’Brien and found it all pretty straight forward.

You send them your DVD and artwork, they make a proof and send it to you (complete with barcode), and then you decide your price and can list it on Amazon.com. And once it’s on Amazon, you can add it to your IMDb profile. Very cool.

You make more if you you lead people to the listing of your DVD on your CreateSpace site (not Amazon, this makes no sense, isn’t CreateSpace owned by Amazon?). Oh, though they do DVD on Demand this isn’t an option if your DVD is PAL. That kinda sucks, I mean really, how hard would it be?

They do take a huge chunk of the profits. My DVD is listed for $17.99 and I get $4.94 of that. And they only pay out when your account reaches $20. Obviously finding a distributor is preferable, but if you want to sell a copy of your short films, or you have an older project that you’d like to have available for your die-hard fans to collect (haha – I wish :)) then this might be a good option.

CreateSpace


Kickstarter – Crowdfunding

A new way to Fund and Follow Creativity

At first glance Kickstarter looks exactly like Indiegogo. There are little differences, like you can’t fund charity projects. If you reach your goal you get your money minus a 5% fee, much the same. But one BIG difference is if you DON’T reach your goal, you get nothing. And your sponsors pay nothing. I guess that’s the ‘kick’ they’re referring to. Oh, Amazon also take a percentage when they process the sponsors payment. Anywhere from 1.5 to 6%!

Also important to note is that you need a US address and bank account to post a project (and get your money)

And I couldn’t work out how to search for projects from New Zealand (I could search for ‘Zealand’ but got several that weren’t based here) which isn’t great for kiwis who might be looking for a local film production to support. One of the ‘Zealand’ projects I found was actually a business idea – Marsella’s Tacos a great idea that I’d like to support, but it took me a while to realise it wasn’t a documentary about starting a business (and even longer to stop craving Mexican food). Another Te Araroa the long pathway, is about a couple who are walking the length of New Zealand. But they’re not actually from New Zealand.  In fact, as I write this I could find no New Zealand films listed on Kickstarter.

It’s a shame, I like the look and feel of Kickstarter (and it may prove to be the winner in a Beta/VHS type competition [see update below]), but I think for Kiwis Indiegogo is the way to go. Go.

http://www.kickstarter.com/

 

UPDATE: February 3, 2011

The Sundance Institute is launching a partnership with crowdfunding specialist Kickstarter aimed at providing support for indie filmmakers.
Read the whole article here.

 

PS. I do like this Kickstarter infographic: