Do you wonder what kind of reach you really have in social media? How well are you doing compared with other people? What you are doing right, or if you’re really not reaching anyone past your closest friends and family?
Well I just came across the site Klout which links to all your social media sites (Twitter, G+, youtube, facebook, etc) and tells you how you’re doing. I’m not doing that great, I discovered. Currently sitting on a Klout score of 11 out of a possible 100 (which youtube has achieved). It tells you what kind of participant you are (I’m an Observer… really?), and it gives you hints on how to expand your reach. I have no idea how accurate this all is, but apparently some businesses are using it to head hunt people who are big in the social media scene, so I guess there must be some value in it.
I might spend a week actually engaging with people on facebook and twitter just to see if it makes any difference.
Let me know if you sign up with Klout, and what you think of your score!
So in two days my Klout score rose to 51. I spent a little more time on twitter, and engaging in various other social media sites, but not THAT much. I suspect that the statistics from facebook take a few days to come through and this accounts for the 40 point jump. Though 11 sounded a bit low, 51 seems a bit high…